The Law Firm Tech Stack: Every Tool You Need (And the Ones Wasting Your Money)
The Modern Law Firm Stack
Walk into a firm that’s been running for 10 years and you’ll usually find: a PMS from the 2010s, a website someone’s nephew built in 2019, a practice management system that barely integrates with anything, and payment processes that still rely on cheques and manual trust accounting.
That’s the tech debt most firms are carrying. Disconnected stacks like this typically run $1,000-2,000/month across 8-10 different tools. And the bill isn’t just dollars; it’s significant daily staff time manually reconciling data across systems that should talk to each other automatically.
A well-integrated stack covering the same ground can cost $800-1,500/month — the savings come from eliminating redundancy, not cutting capability.
The modern law firm tech stack has four layers:
Layer 1 — Practice Management (the core) Everything flows through your PMS. Client files, matters, billing, trust accounting, documents. Every other tool either connects to this or creates friction.
Layer 2 — Client-Facing (website, intake, portals) The tools potential clients actually interact with: how they find you, enquire, and engage with your firm. This layer drives revenue.
Layer 3 — Document & Communication (email, storage, e-signatures) How you create, store, share, and sign documents. Increasingly cloud-based and mobile-accessible.
Layer 4 — Marketing (SEO, directory listings, analytics) How you’re found, tracked, and measured. Less about monthly subscriptions and more about choosing the right platforms and strategy.
The hierarchy matters. You cannot build Layer 2 properly if Layer 1 is wrong. A practice management system that doesn’t integrate with your website creates manual work for every enquiry. Choose your PMS first. Then build everything else around it.
Choose your PMS first. Build everything else around it. A practice management system that doesn’t integrate with your website, intake forms, or document signing tools creates significant daily manual reconciliation work for your staff.
Practice Management Systems: The Foundation
Practice management software is the most consequential technology decision a law firm makes. You’ll live with it for 5-10 years. Changing it is expensive, disruptive, and time-consuming — think months of data migration, staff retraining, and workflow rebuilding.
Get it right once.
Your PMS is a 5-10 year commitment. Changing practice management systems costs months of data migration, staff retraining, and workflow rebuilding. Get the decision right the first time.
The Australian Market
The Australian legal PMS market is more concentrated than the US or UK. Five systems account for the vast majority of firms.
| System | Type | Best For | Approx. Cost | Cloud/Server | AU Support |
|---|---|---|---|---|---|
| LEAP | Market leader | Small to mid firms, Australian-focused | ~$60-120/user/month (contact for current pricing) | Server + cloud options | Strong — AU-specific |
| Smokeball | Cloud-native | Firms wanting automation and workflow | ~$70-150/user/month (contact for current pricing) | Cloud-native | Strong — AU-specific |
| Clio | Global cloud | Multi-location firms, cloud-first | ~$50-120/user/month (contact for current pricing) | Cloud-native | Growing AU presence |
| Actionstep | Cloud | Mid-market firms wanting workflow | ~$60-100/user/month (contact for current pricing) | Cloud-native | NZ-origin, AU presence |
| FilePro | Australian cloud | Small to mid firms, cloud-wanting | ~$50-90/user/month (contact for current pricing) | Cloud-native | Strong — AU-specific |
LEAP: The Australian Standard
LEAP is the Australian market leader for good reason: it was built here, for here. Australian courts integrations, land registry connections, ASIC integration, and major bank trust accounting are native — not bolted-on afterthoughts the way they are in US-origin systems.
The integration library is also the most mature. Most AU legal tech tools have LEAP connectors. If you’re a sole or small firm and you’re not sure which PMS to choose, LEAP is the safe default.
Downsides: Traditionally server-based (though cloud options now exist), the interface is functional rather than modern, and updates can require downtime.
Smokeball: Automation-First
Smokeball is the cloud-native challenger that focuses on practice productivity and automation. Everything runs in the browser — no server to maintain, automatic updates, and you can access the system from anywhere.
Differentiation: Smokeball includes practice productivity features that automate repetitive tasks — automatic document creation from matter types, deadline reminders, automated court forms.
Best for: Firms that want workflow automation and cloud-native infrastructure without server maintenance.
Clio: The Global Cloud Platform
Clio is the global leader in cloud-based practice management, with a growing Australian presence. It’s designed from the ground up as cloud software, with excellent mobile apps and a clean, modern interface.
Differentiation: Clio has the largest ecosystem of third-party integrations and the most developed mobile apps. It’s particularly strong for multi-location firms.
Best for: Firms wanting cloud-first operations, multi-location practices, and those prioritising mobile access.
Actionstep: Workflow Automation
Actionstep is a cloud-native practice management system with strong workflow automation capabilities. It’s designed to automate the routine tasks that take up lawyer time.
Differentiation: Workflow automation is built into the core of the system, not an add-on. You design custom workflows for different matter types, and the system automates the progression.
Best for: Mid-market firms with complex workflow requirements and in-house IT capability.
FilePro: Australian Cloud Alternative
FilePro is an Australian cloud-based practice management system designed as a modern alternative to legacy systems. It’s gaining ground as a LEAP alternative for firms wanting cloud-native operations.
Best for: Australian firms wanting cloud-native operations with AU-specific support and features.
The Integration Question
Whichever PMS you choose, verify it connects to:
- Your website — Enquiry form integration is critical
- Document signing — DocuSign, HelloSign, or proprietary e-signature
- Email — Microsoft Outlook or Google Workspace integration
- Banking — Trust accounting and EFT/Lodgement support
- Courts and registries — Court filing, land registry, ASIC integrations (for relevant practice areas)
An integration gap in any of these areas means manual work. Verify before committing.
Document Management & E-Signatures
Document Management
Most modern PMS platforms include document management as a core feature — LEAP, Smokeball, Clio, Actionstep all have built-in document storage and management.
Standalone document management (NetDocuments, iManage, Worldox) is typically only needed by:
- Large firms with thousands of matters and complex document requirements
- Firms with specific compliance or archival needs
- Firms operating across multiple jurisdictions with complex file structures
For most small to mid firms, the document management built into your PMS is sufficient.
E-Signatures
Electronic signatures are now standard for legal documents. Most Australian courts accept electronically signed documents, and clients expect to sign documents digitally.
| Platform | Monthly Cost | Integrations | Best For |
|---|---|---|---|
| DocuSign | From ~$40-70/user/month (varies by plan) | Most PMS platforms, wide adoption | Firms wanting industry standard |
| HelloSign | ~$20-50/user/month | Good PMS integration | Cost-conscious firms |
| Adobe Sign | ~$30-60/user/month | Strong Adobe ecosystem integration | Firms using Adobe tools |
| Proprietary (built into PMS) | Often included | Native integration | Firms wanting simplicity |
Compliance note: Electronic signatures are legally valid in Australia for most documents. However, some documents still require wet signatures (wills in some jurisdictions, certain affidavits). Check your specific requirements before going fully digital.
Time Recording, Billing & Trust Accounting
Time Recording
Time recording is non-negotiable for most firms — it’s how you get paid. Modern PMS platforms all include time recording capabilities:
- Timer-based recording — Start/stop timer with matter selection
- Manual entry — Post-entry with description and matter code
- Mobile recording — Record time from phone apps
- Automatic capture — Some systems can capture time from email, calendar, or documents
Key features to look for:
- One-click recording from email, documents, or phone calls
- Matter code shortcuts for quick categorisation
- Automatic narrative generation from document content
- Minimum time thresholds (6-minute units are standard)
- Unbilled time reporting to identify leaked time
Billing & Invoicing
Billing capabilities vary by PMS, but all modern systems include:
- Progressive billing — Bill as you go or at matter milestones
- Fixed fee billing — For matters not billed by time
- Trust accounting — Automatic calculation of trust funds held and disbursed
- Tax invoice generation |— Xero/MYOB integration is standard
- Online payment options — Some platforms integrate with payment gateways for client credit card payments
Trust Accounting
Trust accounting is a non-negotiable requirement for Australian law firms. Your PMS must handle:
- Trust ledger — Separate trust accounting for each client
- Trust receipting — Automatic recording of funds received into trust
- Trust disbursement — Controlled release of funds with approvals
- Trust to general transfer — Moving earned fees from trust to general ledger
- Trust reconciliation |— Regular reconciliation required by law society rules
Compliance: All Australian PMS platforms designed for the Australian market include trust accounting that meets Law Society requirements. This is a critical differentiator from US-origin systems that may not handle Australian trust accounting correctly.
Client Portals & Communication
Client Portals
Client portals allow clients to:
- View matter status and documents
- Upload documents and information
- Access invoices and make payments
- Communicate securely with their lawyer
Which PMS platforms include client portals:
| Platform | Client Portal Included? | Features |
|---|---|---|
| LEAP | Yes (LEAP Link) | Matter documents, invoices, secure messaging |
| Smokeball | Yes | Matter status, documents, messaging |
| Clio | Yes (Clio for Clients) | Full-featured portal with mobile app |
| Actionstep | Yes | Client dashboard, documents, secure messaging |
| FilePro | Yes | Matter access, documents, communication |
Benefits of client portals:
- Reduced phone calls and emails (“check the portal” becomes the standard response)
- Improved client satisfaction — 24/7 access to matter information
- Faster document exchange — clients upload documents directly
- Professional impression — modern, tech-forward firm image
Secure Communication
For highly sensitive matters, some firms use:
- Encrypted email — ProtonMail, VirtruTru, or PMS-integrated secure messaging
- Secure client portals — Built into most modern PMS platforms
- Encrypted messaging apps |— Signal, WhatsApp (with caution regarding confidentiality)
Compliance note: Be aware that using consumer messaging apps (WhatsApp, SMS) for client communication can create security and confidentiality issues. Always consider the sensitivity of the matter when choosing communication channels.
Website Technology
Your website is not a brochure. It’s the last stop before a potential client decides whether to enquire or keep looking — and for new clients, it’s doing that work at 10pm on a Tuesday when your staff aren’t there.
What platform you build on matters less than whether it does three things well: loads fast, works on mobile, and has an integrated confidential enquiry form.
For a full breakdown of what your law firm website needs to contain, see our Law Firm Website Essentials guide.
Platform Options
| Platform | Monthly Cost | Customisation | SEO Capability | Enquiry Form Integration | Best For |
|---|---|---|---|---|---|
| Custom-built (WordPress/Static) | $30-80 (hosting only) | Full | Excellent | Any form via plugin or custom | Firms wanting differentiation and control |
| Squarespace | $23-99/mo | Low-moderate | Poor-moderate | Limited (form builder only) | Not recommended for law firms |
| Wix | $39/mo | Low | Poor | Limited | Not recommended for law firms |
| Webflow | $29-39/mo | High | Good | Via embed or form service | Design-conscious firms |
| Legal-specific builders | $150-400/mo | Low | Moderate | Platform-dependent | Turnkey, zero-effort |
The Case Against Legal-Specific Builders
Platforms marketed specifically at law firms (iMatrix, similar platforms) offer convenience: pre-written legal content, built-in enquiry forms, compliance-aware templates. The pitch is real. But the ceiling is low.
What you get: a website that looks like every other firm using the same platform. Generic content that Google treats as thin (because it’s the same text on hundreds of sites). Limited technical SEO control. Monthly fees that continue indefinitely with no asset accumulation.
The monthly fee ($150-400/month) sounds affordable, but over 3 years that’s $5,400-14,400 — often more than a quality custom-built site would cost once, with better results.
Marketing Automation
Marketing automation for law firms focuses on three areas: email marketing, review generation, and social media management.
Email Marketing
Tools:
- Mailchimp — $30-150/month depending on list size
- ActiveCampaign — $40-150/month with automation features
- ConvertKit — $30-100/month, creator-focused
- PMS-integrated |— Some platforms include basic email marketing
Use cases:
- Matter updates |— Automated emails at key milestones
- Newsletter |— Legal updates for clients and referral sources
- Drip campaigns |— Nurture sequences for potential clients who haven’t engaged
Best practice: Start with your PMS-integrated email tools. Most modern platforms include basic email automation. Only invest in a standalone tool if you’re doing sophisticated email marketing that your PMS can’t handle.
Review Generation
Tools:
- Birdeye — $200-400/month, review management across platforms
- Trustpilot — $200+/month, review display and generation
- PMS-integrated — LEAP, Smokeball, Clio all include review request automation
What works: Automated email or SMS 1-2 days after a matter concludes, with a direct link to leave a Google review. This generates 2-4 reviews per month for active firms.
Social Media Management
Tools:
- Buffer — $15-100/month, schedule posts across platforms
- Hootsuite — $50-200/month, more comprehensive platform management
- Sprout Social |— $100-300/month, enterprise-grade
For most firms: Manage natively (post directly to LinkedIn, respond natively to comments) rather than paying for scheduling tools. The volume of posting needed (2-3 times per week) doesn’t justify the cost for most firms.
Cybersecurity Requirements for Law Firms
Law firms are increasingly targeted by cybercriminals because you hold sensitive client data and financial information. Cybersecurity is not optional — it’s a professional obligation.
Minimum Security Standards
| Security Measure | Why It Matters | Approx. Cost |
|---|---|---|
| HTTPS (SSL) | Encrypts data in transit; Google penalises non-HTTPS sites | Free (Let’s Encrypt) |
| Multi-factor authentication (MFA) | Prevents unauthorised access even if passwords are compromised | Free (built into most platforms) |
| Regular backups | Essential for disaster recovery; ransomware protection | $50-200/month for cloud backup services |
| Employee training | Humans are the weakest link in security | $200-500/year for training programs |
| Endpoint protection | Antivirus/anti-malware for all devices | $30-80/device/year |
| Managed IT support | Proactive monitoring and incident response | $100-300/month depending on firm size |
Data Sovereignty: Australia vs US Cloud
Where your data is stored matters. Australian legal privilege and confidentiality requirements mean you should consider where cloud providers store your data.
| Platform | Data Storage Location | Notes |
|---|---|---|
| LEAP | Australia (primary) | Data stored in AU data centres |
| Smokeball | Australia | Data stored in AU data centres |
| Actionstep | New Zealand | Data stored in NZ (generally acceptable under AU laws) |
| Clio | United States (primary) | Data stored in US; consider privacy implications |
| FilePro | Australia | Data stored in AU data centres |
Compliance note: Storing data in US clouds (like Clio’s default) may trigger privacy obligations under Australian Privacy Principles and the Notifiable Data Breaches scheme. US providers are subject to US laws which may allow government access without notification. For highly sensitive matters, consider AU-hosted alternatives.
Law Society Cybersecurity Requirements
State Law Societies increasingly mandate minimum cybersecurity standards for practising solicitors. These typically include:
- Multi-factor authentication
- Regular data backups
- Secure password policies
- Employee cybersecurity training
- Incident response plans
- Regular software updates
Check your local Law Society’s requirements — non-compliance can result in fines or disciplinary action.
AI in Legal: Tools and Considerations
AI is transforming legal practice, but it’s important to distinguish between tools that genuinely help and hype.
Legal Research AI
| Tool | What It Does | Monthly Cost | Best For |
|---|---|---|---|
| Lexis+ AI | Legal research with AI-assisted analysis | Included with subscriptions (varies) | Large firms with Lexis subscriptions |
| Westlaw Precision | Legal research with AI-assisted analysis | Included with subscriptions (varies) | Large firms with Westlaw subscriptions |
| vLex | AI-assisted legal research | Contact for pricing | Mid-market firms wanting AU-focused research |
Benefits: Faster research, comprehensive results, synthesis of multiple sources.
Caveats: AI research tools are assistants, not replacements for professional judgment. Always verify citations and check AI-generated research for accuracy and currency.
Document Automation AI
| Tool | What It Does | Monthly Cost | Best For |
|---|---|---|---|
| LEAP (built-in) | Automated document generation from templates | Included in LEAP subscription | LEAP users with high document volume |
| Smokeball (built-in) | Document automation based on matter type | Included in Smokeball subscription | Firms wanting workflow-based automation |
| Contractbook | AI-powered contract review and drafting | From $500/user/month | Commercial firms with high contract volume |
| ZyLABS | Contract review and analysis | Enterprise pricing | Large firms with complex contract review needs |
Benefits: Dramatically faster document drafting, consistent templates, reduced review time.
Caveats: AI-generated documents require lawyer review. Never send AI-generated documents to clients without review.
ChatGPT and Large Language Models
Opportunities:
- Drafting routine documents (letters, basic contracts)
- Summarising complex documents
- Generating practice area content for websites
- Brainstorming legal arguments
Risks:
- Confidentiality — uploading client data to public AI tools breaches privilege
- Accuracy |— AI can hallucinate cases and statutes
- Jurisdiction |— Models trained on US law may not understand AU law
Best practice: Never input client-specific data into public AI tools. Use for general legal research and drafting, but verify all citations and ensure accuracy. Consider enterprise AI tools with confidentiality guarantees for sensitive work.
AI Ethics & Professional Responsibility
Key principles:
- Confidentiality first |— Never upload client data to public AI tools
- Verify everything |— AI can be wrong; you remain responsible
- Disclosure |— Consider whether clients need to know AI was used
- Jurisdiction matters |— US-trained AI may not understand AU law
- Human oversight |— AI assists, never replaces professional judgment
Professional conduct rules still apply. AI-generated legal advice that turns out to be wrong is still your responsibility.
The Integration Problem (And How to Solve It)
Here’s what the “8 tools” problem actually looks like in practice.
A lawyer starts the day, opens LEAP for matters, switches to a separate platform to check new enquiries, logs into their website to retrieve form submissions, opens a different system to check reviews, then manually updates a spreadsheet to track monthly new matters.
That’s not unusual. That’s a real morning at a real firm |— and it’s easily up to 30 minutes of time that should take 5 minutes.
Why Disconnected Stacks Happen
Each tool gets added independently, at different times, by different people. Nobody sat down and said “I want 8 systems.” It accumulates: PMS first, then website when someone builds it, then review tool when a competitor starts showing up in Google, then document signing when e-signatures become mainstream, then email marketing when someone reads about it.
The cost isn’t just the monthly fees. It’s:
- Staff time spent manually reconciling data across systems
- Errors from double-entry (wrong appointment times, missed deadlines, duplicate records)
- Delayed insight |— you can’t see your firm performance in one place, so problems go unnoticed longer
- Vendor lock-in |— the longer you use a disconnected stack, the harder it is to change
The Three Ways to Connect Tools
1. Native integration (best) The tools have a direct, built-in connection. LEAP integrates with DocuSign, Xero, Microsoft Outlook, and major AU banks. No manual steps, no middleware. This is what you want for your high-frequency workflows.
2. API/webhook integration (good) Tools expose APIs that allow a developer to connect them. More flexible, requires setup, but once built it’s reliable. Useful for connecting your website enquiry form to your PMS, or syncing data between systems.
3. Zapier/Make (acceptable for low-frequency) Automation platforms that bridge tools without custom code. Good for occasional data syncs (e.g., “when a new form submission comes in, send me a Slack message”). Not suitable for high-frequency, business-critical workflows |— reliability isn’t guaranteed and costs compound with usage.
Minimum Viable Stacks: What Actually Works Together
Two tested configurations that balance cost, integration depth, and capability:
Sole practitioner or small firm (1-2 lawyers)
| Tool | Purpose | Monthly Cost |
|---|---|---|
| LEAP (cloud or server) | PMS with built-in document management, billing, trust accounting | ~$60-120/user |
| WordPress website | Client-facing web presence with enquiry form | ~$50 (hosting) |
| Google Workspace | Email, calendar, basic office tools | ~$10-20/user |
| DocuSign (or LEAP’s built-in e-signature) | Document signing | Included or ~$40/user |
| Total | ~$200-350/month |
This stack is fully integrated (LEAP connects to everything), handles all core functions, and costs well under $500/month all-in.
Mid-size firm (3-10 lawyers)
| Tool | Purpose | Monthly Cost |
|---|---|---|
| Smokeball or Clio | PMS with automation and workflow | ~$70-150/user |
| Custom WordPress website | Client-facing web presence | ~$80 (hosting) |
| Xero or MYOB | Accounting integration (often included in PMS) | Included or ~$30-70 |
| Google Workspace | Email, calendar, collaboration | ~$20-30/user |
| Birdeye or PMS-integrated reviews | Review management and generation | ~$200-400 or included |
| Total | ~$900-1,800/month depending on user count |
This is a capable stack with strong automation, good client acquisition tools, and cloud-based operations. The higher cost reflects genuine capability, not redundancy.
Where Firms Waste Money
Paying for features they don’t use. The premium tier of any platform costs 40-60% more than standard, often for features that require staff time to configure and maintain. Start with standard. Upgrade when you actually hit the limits.
Duplicate functionality. Three different tools sending matter updates. A website enquiry form AND a PMS intake tool, both running separate email sequences. Audit what each tool is actually doing and eliminate overlap.
Platforms with no integration path. A cheap website builder that can’t embed your enquiry form into your PMS. A review tool with no PMS connection that requires manual export. The savings on the subscription disappear in staff time.
Legacy subscriptions. Software that was added 5 years ago for a specific purpose, is no longer used, but nobody cancelled the direct debit. This is more common than you’d think |— subscriptions in law firms often outlive the problem they were solving.
Your Technology Audit Checklist
Before adding anything new, audit what you already have. Most firms find one or two subscriptions to cancel and one integration gap that’s been quietly costing staff time for years.
| Tool | What You’re Paying | What It’s Supposed to Do | Is It Integrated With PMS? | Last Time Staff Used It |
|---|---|---|---|---|
| Practice management system | $ | — (it is the PMS) | Daily | |
| Website enquiry form | $ | Yes / No / Partially | ||
| Client intake/lead management | $ | Yes / No / Partially | ||
| Document signing | $ | Yes / No / Built into PMS | ||
| Email marketing | $ | Yes / No / Built into PMS | ||
| Review management | $ | Yes / No / Built into PMS | ||
| Website hosting | $ | Enquiry form? Y/N | ||
| Accounting integration | $ | Yes / No / Built into PMS | ||
| Other | $ |
Work through this with your practice manager or office manager. Flag anything where:
- You’re paying for it but staff aren’t actively using it
- It’s not integrated with your PMS and someone reconciles data manually
- You have two tools doing the same thing
- The monthly cost is more than the demonstrable value it returns
The goal is not to have the most tools. It is to have the fewest tools that cover all your needs, and for those tools to actually work together.
The Order to Build It
If you’re starting from scratch or significantly overhauling your stack, sequence matters.
Step 1: Lock in your PMS. If you’re already on LEAP and it’s working, don’t move it |— the switching cost is enormous. If you’re genuinely evaluating, take 4-6 weeks, talk to peer firms running each system, and decide with full information. This is the one decision you cannot easily undo.
Step 2: Build your website. A professional site with fast load times, mobile-first design, and an integrated confidential enquiry form. Not a template-based legal builder; a real website built to convert.
Step 3: Integrate document signing. Most PMS platforms have built-in e-signature or DocuSign integration. This eliminates printing, scanning, and mailing documents for signature.
Step 4: Set up accounting integration. Xero or MYOB integration is standard in most modern PMS platforms. This automates invoicing and trust accounting reconciliation.
Step 5: Add client communication. If your PMS doesn’t include client portal functionality, evaluate whether you need it. For many firms, PMS-integrated email is sufficient.
Step 6: Layer on marketing. SEO, Google Ads, LinkedIn, directories. These amplify the conversion capability you’ve already built. Running marketing campaigns to a slow, hard-to-use website with no confidential enquiry form is burning money.
Technology in a law firm is infrastructure. Like physical infrastructure, it works best when the foundation is solid before you build on top of it.
Frequently Asked Questions
What's the best practice management software for Australian law firms?
LEAP is the market leader in Australia with the deepest integration into Australian legal systems — courts, land registries, ASIC, and major banks. However, cloud-based alternatives like Clio and Smokeball are gaining ground, especially for firms wanting remote access and modern interfaces. The best choice depends on your firm size, cloud vs server preference, and which integrations you need. Start with your PMS decision — everything else connects to it.
How much should a law firm spend on technology per month?
A well-integrated modern law firm typically spends $800-1,500/month on software — covering practice management ($300-600), client intake ($50-150), website hosting ($50-100), and ancillary tools. The key is integration — paying for 8 tools that don't sync creates more work, not less. A 5-lawyer firm might spend $1,200/month total; a sole practitioner might spend $400/month. Focus on integration over individual tools.
Do I need a cloud-based practice management system?
Not necessarily. Cloud-based systems (Clio, Actionstep) offer remote access and automatic updates but require reliable internet. Server-based systems (LEAP, Smokeball) offer more control and don't depend on connectivity. Multi-location firms benefit more from cloud; single-location firms should choose based on IT comfort level. The trend is toward cloud, but both models work — choose what fits your practice.
What legal technology should I invest in first?
Start with your practice management system — everything else connects to it. Then add a website with a confidential enquiry form, followed by client intake automation. Marketing automation and advanced tools can come later once the foundation is solid. Many firms make the mistake of buying tools they don't use while neglecting the core PMS integration.